If you’re looking for affiliate marketing tips, you are likely just beginning to get involved in the online advertising field. In this brief article, we’ll go over some affiliate marketing advice that can help your site get more hits, and more successfully direct customers to your sponsor.
The first thing to remember is that most of your hits are going to come from search engines, and so optimizing your site to attract viewers from search engines and increase your “rank” (how early your page appears in the search engine’s index) is a great way to multiply your incoming hits.
The best way to optimize your website is by what’s called “white hat” optimization. This type of optimization makes sure your website conforms to search engine guidelines, and is full of useful content that users actually want to see. This can be articles related to common search key phrases (such as in an article directory), or media like videos and games (though search engines usually have a hard time indexing things like Java applets). Anyone giving you affiliate marketing tips will tell you to keep your website white hat.
Black hat optimization is any form of code or website content that attempts to fool either the user or the search engine, and comes in various forms. Cloaking is a common technique that makes a search engine view a different version of your page than users do, and hidden text and off screen text can make your website attract users using certain key phrases that may not be relevant. However, search engines highly frown upon black hat optimization and will frequently ban sites they find using it. One of the most important affiliate marketing tips you can remember is to avoid black hat web site optimization.
Remember to keep your website useful to the user, and to not plug your sponsor’s site the entire way through your content. You can direct the user in the form of reviews or a small spiel at the end of a blog entry, but having lots and lots of embedded links will make your site read more like an advertisement than actual content. Keeping these simple affiliate marketing tips in mind can make a huge difference in how much performance you get from your site. Simple ways to optimize your website for search engines combined with a good amount of content that doesn’t obviously advertise is the key to successful marketing.
Article Source: http://www.ArticleStreet.com/